Virtua Health Generates $25M+ with AI Outreach

$25M+ in revenue generated

through predictive, highly targeted patient outreach across priority service lines

25,000+ appointments booked

for high-risk patients over four years, with a 21x return on investment

11 priority service lines

including cardiovascular, women's health, and orthopedics

Summary of Success

Driving patients to needed care while generating substantial revenue

Virtua Health has tapped into a key differentiator for its system: providing patients with highly relevant messaging, driving them to needed care, and generating substantial revenue. By targeting the highest-risk patients across 11 priority service lines, Virtua Health generated more than $25M in revenue and booked over 25,000 new patient appointments across four years, all while impacting the lives of tens of thousands of patients.

The Challenge

Thriving in a crowded market

Virtua Health is part of a crowded healthcare market in southern New Jersey. As their competitors launched expensive marketing campaigns to attract new patients, Virtua Health aimed to rise above the marketing noise. Rather than compete on spend alone, the health system wanted a more strategic, data-driven approach to patient outreach: reaching the patients most in need of care, at the right time, in the priority service lines that mattered most to its growth.

The Solution

The ActiumHealth approach

To take a more strategic approach to patient outreach, Virtua Health worked with ActiumHealth to identify high-risk patients in 11 priority service lines, including cardiovascular, women's health, and orthopedics. The health system leveraged ActiumHealth's predictive AI models to unlock insights in its EHR data and generate highly targeted audiences for its campaigns. ActiumHealth's models connect to Virtua Health's patient datasets and train on their unique data, predict patient needs, preferences, risks, and activation potential, prioritize and throttle outreach to optimize patient volume, and activate seamless channel integration for hyper-targeted outreach with capacity awareness and reporting.

The Result

Advanced targeting yields millions in revenue

By leveraging the power of its patient data along with ActiumHealth's sophisticated AI models, Virtua Health yielded millions in revenue and impacted the lives of tens of thousands of patients. By targeting the highest-risk patients, those most in need of care and willing to engage, 66 percent of new patient appointments led to necessary procedures. Virtua Health was able to drive growth in priority service lines without hitting capacity constraints by throttling audience outreach accordingly. Patients who received educational information through targeted nurture campaigns were more than three percentage points more likely to book an appointment, and average open rates exceeded 46 percent, climbing higher for patients with additional touch points and leading to more appointments scheduled.